If users are putting keywords in their screens and devices, your business should consider this when planning your SEO. To find out what your target audience is using, you need to conduct keyword research. Nobody will likely find you if you have no idea what users are searching for. Besides the search user intent, Google will read your content and rank you for the keywords you use.
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Why Is It So Important in Your Digital Marketing Strategy?
There are many reasons why researching for your keywords should be at the start of your digital marketing campaign. These include:
- It can tell you exactly what users are putting on the search box instead of what you only think they are using.
- It identifies the keywords to use in blogs to help increase your site traffic.
- You will learn some vital information like the keywords your competitors are ranking for and which ones are easy to rank for.
- You can target keywords on each of your web pages so that search engines can rank your site for those terms. Search engines can only do this if they know what you are through the keywords you use.
- The keywords you choose will help you understand further what your brand and business are all about.
After your research, you can create quality content that is focused on your specific keywords. When you combine this with other SEO strategies, you can rank high on the search results pages and make people find you easily. Remember to check your keywords frequently and determine how well you are ranking compared to other websites.
Consider Search Intent
It is essential to factor in the intent of the user behind every query when conducting your keyword research. SEO often separates keywords into various categories, with these three being the most common:
Informational keyword. It refers to when a person uses Google to find a piece of information. For example, “who invented Twitter?” It could be information about parenting, dolphins, dolls, the weather, whatever they can think of.
Know that Google does not see the intent as only displaying results about a specific query. For example, if someone types in “how to train a dog,” it understands that they are also searching for breeds and include images and videos.
Navigational intent. Users with this intent typically want to go to a specific site afterward. For example, a user who searches for Pinterest is likely to be on their way to the Pinterest site. Know that you can obtain organic traffic with this intent only if a user is specifically looking for your site.
Transactional intent. Many people go to the internet to browse and look for the best purchase. When it comes to search marketing, transactional intent is the sought-after of most marketers. You see, a person who uses a specific product name and includes “discount,” coupon,” “shipping,” and “buy” is likely to make a purchase.
Creating landing pages targeting keywords with this intent can help you acquire good returns. So, if you want to have a boost in profits, work on this intent.
In general, make sure to include user intent in your SEO and digital marketing campaign. Target informational keywords for your blog posts, while transactional or commercial intent for your products and services pages. Also, it is a good idea to target different keywords in different places on your site.