When it comes to branding, one of the most important attributes is the way you package your products. Interestingly, many people overlook product packaging when marketing to their audience.
The truth is that packaging design plays a significant role when determining whether or not your target demographic will be interested in purchasing your product. Looking for more packaging ideas? We’ve got a handful that you can take advantage of.
Let’s dive into some of the most notable.
Choosing the Right Colors Is Essential
When designing product packaging, the colors that you use are some of the most important elements of the entire package.
For those who are unaware, people naturally associate certain colors with certain types of emotions. For example, the color red can convey a sense of passion, energy, or life. This is the logic behind the design of the Red Cross logo.
Blue, on the other hand, gives off a sense of serenity. As you might expect, you wouldn’t want to use the wrong colors for your product.
Imagine marketing hardware or tools in baby blue packaging. Will it work? It may. Is it the best option? Under most circumstances, no.
You can check out this resource to learn more about color theory.
Don’t Neglect the Font
The font you use is just as important as color when it comes to packaging design. It has the same subconscious impact that color does, as well.
There’s a reason why “masculine” products generally incorporate a large, bold font. On the other hand, products that could be considered feminine will use a thinner, more elegant font.
Imagine for a moment if the brand Brawny used the thinnest, most delicate font available. It would likely result in a dramatic decrease in overall sales. So, ensure that you consider what font would be most appropriate for the product or service that you offer to your customers.
Making the wrong decision could cost you in the future.
An improperly placed logo could throw off the entire package design. Some of the best business advice you will ever receive is to prioritize proper logo placement when creating a package for your product.
Put simply, it should be arranged in a way that visually flows well. It should not be too big, as it may obstruct the rest of the package or distract the customer.
It also shouldn’t be small enough that it goes unnoticed. It should be placed in a location where it balances out the rest of the package design. Of course, this will heavily depend on the design of the package itself, so there is not a universal solution.
When in doubt, you could always ask your audience how they feel about it. Posting a survey on social media is a great way to get feedback like this.
A package without product copy likely will not be able to sell itself.
After all, many people look for product descriptions on packages if they are on the fence about whether or not they would like to make a purchase. So, the copy you include needs to be both interesting and compelling. As you might guess, it should also align with the rest of your branding efforts.
A skin moisturizer brand, for instance, will likely want to use delicate language that emphasizes the beauty results you can obtain from using the product. On the other hand, a container of motor oil will have much different product copy.
Using a cheap, flimsy material for your product package can pose a threat to overall sales numbers. Although many brands don’t consider package material to be an important attribute, it can go a long way. For example, assume that you purchase a luxury product like an expensive computer.
If it comes in a thin, low-quality box, you may not feel as though you are getting your money’s worth out of the product. If the packaging is dense and uses high-quality material, however, you will be creating a highly positive experience for the customer.
The shape of the package doesn’t always have to align with the shape of the product. One of the most common examples is the fact that you can package almost anything in a bag.
The shape you choose should be visually pleasing and ergonomic. Put simply, you wouldn’t want to package a product in a way that makes it difficult to hold or awkward to carry.
Want to learn more about using glass jars as your packaging option? You can check out this wholesale glass packaging company to learn more.
Imagery and Style
The overall aesthetic of your package is an element that simply cannot be overlooked. As you might guess, product packages that are nice to look at and visually captivating will sell far easier than those that aren’t quite as attractive.
As previously mentioned, this is yet another element that should align with your overall branding efforts.
Proper Product Packaging Might Seem Complicated
In some cases, it could even seem impossible to determine the right course of action.
The good news is that creating the ideal product packaging design for your business only requires a bit of planning on your part. Be sure that you keep the above guidelines in mind so that you can make the decision best for you.
Looking for more tips that can help you out later on? Check out the rest of our blog for plenty of more useful information.