Creating an Instagram brand can be challenging. There are so many dos and don’ts that it’s easy to get overwhelmed before you even start. Luckily, I’m here to help with this article on all of the do’s and don’ts of Instagram branding.
Whether you have a small business or are just looking for some tips on how to make your personal account more interesting, there are plenty of great ideas in these next few paragraphs.
Optimize Your Instagram Bio
Your Instagram bio is the first thing that people see when they visit your account, so make sure it’s optimized for maximum impact.
The name of your brand should be in both the URL and the bio to help people find you more easily on their own feeds or when searching by hashtag.
Make sure to include a link back to any other social media accounts you might have (Twitter, Facebook) but don’t clutter up things with too many links – just one will do!
An interesting fact about yourself can also attract new followers because visitors are curious about what drives someone who takes such beautiful photos every day.
It could be where you’re from, an interesting hobby, or anything else that makes you unique.
Don’t Ignore Instagram Stories
Instagram stories are an entirely separate feature from the main feed and can be very useful for promoting your brand.
They’re a great way to give people sneak peeks into what you got up to over the weekend, share upcoming products or sales, go behind-the-scenes of shoots (if you do it professionally), promote new blog posts, and show how something is made.
Just make sure that whatever it is aligns with your brand’s image and makes sense within the context.
Create More Video Content
Instagram stories are a great way to share video content, but there’s no reason why you always have to use these.
You can also upload pre-recorded videos and edit them however you like in order to create more professional-looking clips that align with your brand aesthetic.
Even just sharing short one-minute tutorials or product unboxing videos is helpful for people who love watching things online instead of reading about them.
Determine Your Publishing Frequency
The best way to make sure you don’t overwhelm your audience is by identifying how often you’ll be posting and sticking with that schedule.
If you only want to post once a week, then it doesn’t matter when in the week. Just keep doing it until people get tired of seeing new content from you every time they check their feeds.
Posting more than twice or three times per day isn’t recommended because Instagram’s algorithm starts prioritizing posts based on user engagement (likes and comments) so if there are too many coming at them all at once, some might not even appear.
Don’t Be Afraid To Experiment
Next, don’t be afraid to experiment with your Instagram content.
It’s the only way you’ll figure out what works and what doesn’t within your brand so that you can continually improve as time goes on.
Just make sure not to go overboard by trying everything under the sun all at once because it can easily become overwhelming for people who already follow you (and those who might want to someday).
Add a Call-to-Action in Your Captions
The final thing you’ll want to keep in mind is that Instagram captions are actually just as important as the photo or video itself.
They’re another great way to drive people back to your other social media accounts, additional blog posts (if you have them), and even links within articles to website articles which should give some good ideas for future content.
Try placing a call-to-action there instead of burying it somewhere else so people who don’t follow through on everything will at least remember what they were supposed to do with all those hashtags you used.
Reimagine How You Use Hashtags
Instagram hashtags are a great way to get people interested in your content, but they can be used for so much more than just categorizing posts.
Take the time to brainstorm some new and interesting ways you could use them that will help drive traffic back to your account or website instead of simply scrolling through feeds aimlessly wondering what everyone else is up to.
Create a Branded Hashtag for Your Audience to Use
One of the best ways to do this is by creating a branded hashtag for your audience and encouraging everyone to use it.
For example, you could create one that’s specific to each new promotion or giveaway you’re running on Instagram and then provide people with some sort of incentive (like extra entries into contests) if they tag themselves in their photos using it.
You can also choose something more generic like #IGersCanberra so people can share what they love about where they live or #WCW (Woman Crush Wednesday) which encourages women to post pics of other powerful ladies both within and outside your industry who inspire them most.
Don’t Forget to Promote Your Other Social Media Accounts
Always make sure to use Instagram’s social tools to help you drive traffic back over to your other social media accounts.
You can easily turn on “link in bio” which will place a clickable link right under the first three lines of text that appear when someone visits your profile page.
Also, try using some custom branded hashtags for Twitter or Facebook where people who are already following you there might get more value out of clicking through because it makes even more sense within their respective feeds.
This way they don’t have to maintain separate profiles just for Instagram so all of their content is consolidated into one location instead of being spread across multiple ones making it harder than ever for them (or anyone else).
Engage With Other Related Instagram Users
There are plenty of other accounts out there that might be related to yours in some way, so make sure you take the time to engage with them too.
For example, if your company sells organic beauty products then another Instagram account that promotes all-natural remedies would most likely fall within your target audience as well.
So follow their posts and leave comments every now and then just like any of your own followers might do for you instead of simply ignoring them completely because it’s always nice when others acknowledge what we’re doing whether they know us or not.
Show the Human Side of Your Brand
Instagram is a very personal platform, so it’s important to remember that your audience wants to know who you are behind the scenes.
For example, one of our clients runs an account dedicated to helping people learn how they can retire early and pursue their passions full-time by sharing images related to travel or hobbies.
Every now and then she’ll post selfies with her husband along with some other behind-the-scenes shots from all over the world which really helps people warm up to both her and what she has going on outside of Instagram as well.
Create a Content Calendar
As with any other form of social media marketing, it’s important to have a content calendar in place that covers the long-term benefits you’re hoping to achieve.
So take some time out each week (or month if need be) and plan ahead by deciding what types of photos or videos are most likely going to engage your audience whether they relate directly back to your brand or not.
This will help ensure everything posted on Instagram is meaningful rather than just random snapshots which could ultimately lead people astray from following you altogether due to the lack of value provided over time.
Keep an Eye on Your Analytics
Instagram is a great platform for seeing what types of content resonate with your audience since you can monitor things like the most popular hashtags used in conjunction with your account, how many people are visiting it on a daily basis, and much more.
Therefore, make sure to set aside time every week (or month) to check out these analytics which will give you insight into not only where your target market is coming from but also what they’re actually doing when they get there.
Set Up a Business Account
You can also link Instagram to your Facebook business page which will allow you to easily cross-promote the two platforms together.
This way, anyone who follows one of them automatically gets access to all of your content on whichever other social media platform they might prefer using whether that’s Twitter or something else entirely.
Also, make sure it’s linked up with any eCommerce stores you may have running as well so customers can see what products and services are available without having to go elsewhere first in order to browse around.
Set Realistic Goals and Objectives
In the end, Instagram branding all comes down to setting goals and objectives that are both realistic as well as measurable.
For example, if you’re trying to achieve a certain amount of exposure for your brand then you should first determine how many people this will impact before taking any actions at all so things don’t get out of hand which could cause more harm than good in the long-run.
Likewise, set up Instagram analytics which can help track whether or not these specific milestones have been met.
Ready to Grow Your Instagram Brand?
As you can see, there are so many ways you can elevate your Instagram brand. To learn more about this subject, continue reading our blog for more helpful articles.