YouTube is so big, it costs over $6 billion to operate the social media channel. People prefer to watch YouTube videos than watching television.
They also turn to the channel to learn and solve a challenge. People who want to do anything from learning a new language to installing solar panels learn by watching YouTube videos.
That doesn’t mean that YouTube can rest on its laurels. It has to introduce new features to stay relevant. The most recent feature that’s gaining steam is YouTube Shorts.
It started as a beta test in India in late 2020 and is now being rolled out worldwide. What is YouTube Shorts?
Read on to find out and how you can make this new feature part of your YouTube content strategy.
Whatever You Can Do, I Can Do Better
Social media networks have one thing in common: they will do anything to get and keep your attention. The more time and attention you spend on a social network, the more they can charge for advertising.
They all try to one-up and keep up with each other. You see this in how platforms evolve over time.
When Snapchat became a big deal, Instagram responded by introducing Stories. It’s basically the same thing as Snapchat. Facebook, Pinterest, and LinkedIn followed suit.
When people turned to YouTube for live streaming and video content, Instagram launched IGTV. Facebook made live streaming easier. Other social media channels came along and prioritized video content.
When TikTok came along, it only took a short while for the app to become a global sensation.
People consumed hours of short-form videos. The app started cultural trends and made some creators a lot of money.
It was a matter of time until other social platforms jumped on the bandwagon. Instagram and Facebook launched Reels, which are essentially their versions of TikTok videos.
YouTube saw an opportunity to add short-form videos to its platform. That’s how YouTube Shorts came about.
YouTube Shorts is a way for content creators to record and share short videos right from their phones. Videos are up to a minute long and you can edit the content right in the app.
YouTube Shorts vs. TikTok
There are a lot of similarities between the two platforms, but there are differences that creators have to take note of.
Audio matters a lot in short-form videos. This is where YouTube has an edge because it has a huge library of music to add to videos without violating copyrights.
YouTube Shorts has basic editing features, while TikTok offers users filters, a green screen, and the ability to add text to your videos.
Can you just take your TikTok video and repost it to YouTube?
You can upload your own TikTok videos to YouTube. However, you still have to abide by YouTube’s guidelines. You can’t have copyrighted material like music in your videos.
You also can’t post content from another TikTok account on your YouTube channel.
You’re much better off creating your own video and uploading it right to YouTube.
How to Create YouTube Shorts
It’s very easy to get started with YouTube Shorts. Open up the app on your mobile device.
Tap the + sign and then Create a Short.
You have options to adjust the recording speed or to set a timer to record.
When you’re ready to record, hold down the record button and tap it again to stop the video.
Once you’re done recording, you can make color adjustments and add music. Hit upload when your video is ready to go.
Even though you can record videos for up to 60 seconds, you can only add music for the first 15 seconds of the video.
You might have existing content that you want to repurpose as a YouTube Short. You can download YouTube videos Mac or PC devices, edit them, and upload them.
Monetize YouTube Shorts
Are you wondering if you can make money from YouTube Shorts? It is possible.
It’s not ad-supported content like standard YouTube videos. YouTube launched a $100 million fund to reward creators.
All you have to do is create original content that gets a lot of views and engagement. The videos also have to meet YouTube’s guidelines.
If you’re successful, you’ll get rewarded with amounts between $100 and $10,000.
Make a YouTube Content Strategy
You’re already actively creating a ton of social media content. How can you make Shorts part of your content strategy?
You have to have a purpose for a short-form video. In the case of YouTube Shorts, it’s to expand your reach. YouTube Shorts appear according to a person’s search and watch history.
If someone searched for fitness workouts, they’ll be presented with Shorts about fitness.
A good short-form strategy has to be on-brand and solve a quick problem. It can be a quick take on a newsworthy item.
For instance, if a new study came out to tout a new diet, you can offer your hot take on the topic. If you have content that did well on other social media channels, you can repost the content as a Short.
Make sure that the title tells viewers what the video is about. That’s the promise that your video has to fulfill.
Take Advantage of YouTube Shorts
What are YouTube Shorts? They’re short-form videos that give you a quick way to create valuable content for your audience. The benefits of short videos include the ability to expand your reach and you can monetize your content.
They also give YouTube a way to compete with TikTok. It’s easy to make YouTube Shorts, as long as the videos are aligned with your brand and you add value to viewers.
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