Learn How a Website Builder is Useful for Your Small Business

You want to grow your small business by increasing your customer base. It has come this far, and now to attract new customers, you need a website. Customers are tech-savvy, and they expect your business to be online to know more about it. With an appealing and functional website, you can reach the target audience, generate leads, create a brand recall value, and convey a strong marketing message. 

If you are not sure about how to create a professional website quickly and affordably, this blog will guide you. There is no need for technical skills to build a website by yourself.  Website builders can help you design a website for your eCommerce store and sell products online. With plenty of resources online, you can easily find a web-design service provider offering simple plans to use website-designing software to craft a site on your own or get an expert to do it for you.

You can choose a monthly subscription plan for building a standard website or an eCommerce website based on your business needs. 

What is a website builder?

With a website builder, you can create a professional website quickly. It is a program or platform that allows you to create web pages by combining various design elements like pictures, text, graphics, photos, videos, and animations using a drag-and-drop tool. There is no need for any manual coding. You can choose your preferred designs from a library of professionally designed templates and drag and drop them in the place you want. 

Most online web-building service providers offer you an option to use their designers to create a website for you. All you need to do is to choose an appropriate package.

Get to know the features of an online website builder 

More and more people are using the Internet and smartphones to look for information on a particular product, brand, or company. They decide on buying a specific product after reading the reviews and comparing prices. If you want potential customers to find your website, you should create a site responsive to any smart device.

An online website-building tool allows you to develop customized web pages by including the elements and functions you want. By subscribing to a plan, you get to access an array of professional templates on different topics and themes.

These templates are customizable that you can have your desired content by mixing and matching the elements using a drag-and-drop editing tool. You can add more functions to it by having shopping carts, Google maps, email forms, social media tools, and contact forms. 

With an all-in-one platform, you can build and manage your eCommerce store easily from designing your store to managing products and orders and receiving payments in different currencies. A web-building service provider can also get a domain name like ‘.nz’ or ‘.co.nz’ for your website to help customers identify it easily. Here are some key features of a web builder. 

  • Professional website templates 

A reliable web-building plan offers access to a range of mobile-friendly templates to help you choose the designs relevant to your business. They are grouped under different categories to help you choose your desired category easily. These templates will optimize your website for laptops, mobile phones, and tablets. 

  • Drag-and-drop editing

The templates include built-in elements, which can be edited using a drag-and-drop tool. To add your choice of designs, photos, and videos, all you need is to click on them to select and then, drag and drop them to the position you want on the webpage. 

  • Social media integration

To bring more traffic to your website, you need social media presence. It will help you to reach and interact with your target customers, convert them into leads, and increase sales. The web builder software allows you to link your website to social media sites like Twitter, Facebook, Instagram, and Pinterest. 

  • ECommerce builder functions

If your website is an eCommerce store, you should add essential e-commerce builder functions like the product catalogue, shopping cart, payment gateways, shipping, coupons, order, taxes, and inventory management to attract customers. 

To conclude, your small business can find feature-rich web builder plans to build a fully functional website at a reasonable monthly price.

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