The enthusiasm with which the learners enroll themselves for the online course somehow diminishes with time. Various studies show that the completion rates can be as low as 5% to 15%. After investing huge amounts in learning management systems and course creation, you would not want to shun it outrightly. So what do we do?
Let us first find out the reasons that the learners drop their courses midway. The intention of joining any course is basically to learn a new concept or enhance the current skill by bringing in the required changes. However, people have the tendency to resist change. The reason for not completing the course can be personal or can be related to the course content. For eg. The course is too long, the course is too easy and boring, learner’s needs are not met, or they are too busy to complete it.
Applying few basics by following the steps mentioned below, you can enhance the completion rates dramatically.
Create Engaging Content: Engagement activities should be embedded in the course in a way that the learner stays occupied and curious at the same time. You can alter the way you follow the course creation steps by first focussing on the main content. Design the closing of the course and then the introduction. This will provide you the leverage of getting a better sense of creating the assessments, keeping the video length optimal, including engaging multimedia content in balanced quantity.
Deadlines Are Important: By setting the deadlines, calendars, and email reminders, you ensure that the learning objective does not lose its place in the priority list of the learner. There are various methods that you can implement like providing dripping content, releasing the content on fixed intervals, or releasing the following modules only on successful completion of the current module.
Baby Steps Are Easy: Providing information in small sizes has proven to be an effective method of keeping the learner engaged. The learner can take up the modules anywhere, anytime. As they can absorb and retain the content better, it keeps them motivated towards completion of the course.
Responsive Learning: Learning on the go is the new trend. Ensure that your learning management system is designed for all kinds of devices especially mobile. Roll out the mobile app of LMS so that they can access it from anywhere and at their own convenient time. Learners tend to go through the modules while traveling for work. Providing them the leverage of accessing the course anywhere, anytime does not affect their day-to-day activity. LMS Coassemble Features are extensive with a suite of templates to assist you with creating a robust and engaging course.
State The Benefits Clearly: Highlighting the benefits and outcomes clearly is the key. Learning does not generate interest if the goals are not set clearly. The methods can be either showing them the results by clearly mentioning the outcome in the objective statement or keeping the cost-optimal. Lower cost courses might sell fast at an early stage but the learner might not take the investment seriously making him drop out of the course midway. Having said that, ensure that you price your course aptly as overpricing may affect the sales and enrollments.
Show The Progress: Positive achievements keep the learners motivated. By letting them know the estimated time of module completion or highlighting their achievements will encourage them to continue their course dedicatedly. Solving the real-life scenario situation provides them the confidence that the learning outcomes will be practically beneficial while providing them a good learning experience.
Conclusion: Depending on how the course is designed and rolled out, along with effective communication, organizations can enhance the completion rates. There are many more things organizations can do apart from following the steps mentioned above. We are confident that the course completion rates will show a steep curve in the comparison graph.