How to Pick the Best Animated Explainer Video Company

So you are convinced that you need an explanatory video for your business that clearly explains your product or service to your potential customers in 60-90 seconds.

The steps you need to follow to make this happen may seem simple at first. However, finding the right video agency can be challenging if you don’t know where and what to look for. To get started, you can see examples of such videos on YouTube or on youtube-like sites to understand what kind of video you want.

Let’s take a look at the factors that make an agency suitable for your explainer video project.

Seek out specialists.

Producing explainer videos is a highly skilled talent. Many businesses make the mistake of delegating video creation to their social media marketing or SEO departments.

You should also consider the agency’s unique capabilities, since there are several sorts of B2B videos, and just because a production firm can make one of those types of films, such as client testimonials, doesn’t guarantee they can also do explanatory videos.

It’s a terrible concept. An organization that specializes in the creation of video explanations will conduct the required research and provide solutions tailored to your needs.

Learn about the company’s main capabilities.

There are numerous sorts of explainer videos to choose from. Some businesses excel at creating animated video explainers, but live performances may be a stretch for them. Before you choose an agency, try to evaluate their areas of competence.

Check to see if they’re up to the task.

You may make a series of tutorial videos in a short amount of time. If your campaign will be large in scale, you should consider this while selecting a production firm.

Locate a Results-Oriented Firm

You most likely want to expand your business, and an instructional video is a tool you believe can help you do it.

When talking to potential partners about your project, attempt to figure out if the agency’s main aim is to obtain business outcomes.

It’s critical that you and the agency be on the same page and focused on the engagement’s ultimate goal.

How can you determine whether or not the agency is focused on results? Keep an eye out for the following hints:

  1. How much weight does the agency place on the project’s financial outcomes?
  2. Can they give case studies demonstrating how the video explainer impacted their client’s business, such as increased revenue, conversions, and so on?

Discuss the contract’s terms.

Before you choose someone, make sure you discuss the fine print. Certain parts of a contract, such as repeated modifications, are not included by certain agencies.

You should discuss the following topics before signing a contract:

  1. Is there a limit to how many modifications are included in the price? What will the cost of the additional edition be?
  2. Are all license expenses, such as music, graphics, movies, and so on, included?
  3. Does the final output include the original project files?

Seek out social proof.

You may ask customers for comments and follow up with them to learn more about their experiences with the provider.

It will also assist you in comprehending the numerous considerations you must make if you continue to deal with this supplier.

It’s also a good idea to check out a company’s social media presence. This will offer you an indication of the amount of organic reaction they’re getting from their leads, customers, and industry insiders.

Work samples should be rated.

Although this stage appears easy, it is critical to first determine the criteria to examine when reviewing a video describing agency’s portfolio.

It’s not unusual for agencies to include other people’s work in their portfolio.


Finding the correct partner for your project is critical. An explainer film is often a one-time investment that serves as the focal point of your marketing materials.

As a result, it is strongly advised that you conduct the required research and spend time weighing all of your alternatives before making a decision.

Meanwhile, you don’t want to become overwhelmed by spending too much time looking at suppliers and work examples.

If the agency checks all of the above boxes, go with your gut and begin with a good mindset.

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