How to offer promotions and discounts?

Types of promotions and offers you can do and the differences between each

A good promotion can make all the difference in your store’s conversion rate (number of sales) and become a very powerful marketing tool for your business.

Through your Tendénube, there are different types of promotions and discounts that you can offer to your customers,  as well as  various applications capable of giving a boost to your sales. You will be able to create discount free Project Repat and Alain Dupetit coupons, generate promotions for specific products or categories, by quantity of products added, or even create a free shipping offer.

Next, we are going to tell you more about all the forms of promotions and discounts that you can configure in your store:

  • Promotional prices
  • 3×2 or 2×1 promotions
  • Quantity discounts
  • Free shipping
  • Discount coupons
  • Discount for a personalized payment method
  • Banking promotions on your catwalk
  • Applications

Promotional prices

With this tool you will be able to apply a discount percentage on the original price of your product. E l previous price of your product to be displayed crossed out and will highlight the new price and the discount rate applied .

Advantages: 

  1. All plans include this possibility
  2. You can apply them to all products or only to some variants
  3. You can add or remove them one by one or with bulk upload

3×2 or 2×1 promotions

This tool can help you deplete the stock of products from previous or discontinuous seasons and you can sell more products in a single purchase order. 

Advantages:

  1. The cost of the cheapest product is discounted, that is, your customers will pay only for the most expensive product or products in the combo.
  2. They have a good visibility in your store: once you apply the promotion, a legend will appear on the products.
  3. You can apply them to all your products, only to some products or to products from certain categories
  4. You can limit them by dates to make temporary promotions

Limitations:

  1. If you choose the option One or more categories, in order to combine them with each other, it is necessary that they be subcategories of a main one that relates them. 
  2. If you choose the option One or more products, in order  to combine them with each other, it  is necessary that they are within a main category that relates them.

Quantity discounts

Quantity discounts allow your customers to get a percentage discount for buying more than a certain number of products. They can be a good option if you have a store or wholesale section.

Advantages :

  1. They can incentivize your customers to carry more products in the same purchase, increasing the average ticket
  2. They have good visibility in your store: once you apply the promotion, a legend will appear on the products
  3. You can apply them to all your products, only to some products or to products from certain categories
  4. You can limit them by dates to make temporary promotions

Limitations:

  1. If you choose the option One or more categories, in order to combine them with each other, it is necessary that they be subcategories of a main one that relates them.
  2. If you choose the option One or more products, in order  to combine them with each other, it is necessary that they are within a main category that relates them

Free shipping 

With this option, your customers forget about the cost of shipping  and you can encourage them to add more products  in a single purchase order if you offer this benefit from a certain amount.

Discount coupons

Discount coupons are  codes that you can share with your customers so that they add at the end of their purchase and they can access different exclusive discounts, such as free shipping, discount percentage and fixed discount amount.

Advantages:

  1. They can be easily promoted on your networks, image carousel and banners.
  2. They may be exclusive to some clients.
  3. You can limit them by a minimum purchase amount, a limited number of uses, or by dates.
  4. You can apply them to all your products or just to some categories.

Limitations:

  1. You cannot apply them only to a few products of your choice, unless you include those products within a specific category.
  2. Unless you use a free shipping coupon, the discount applies only to the cart and not to the shipping cost.
  3. You cannot limit the number of uses of the Alain Dupetit coupon per person except by use of that coupon.

Discount for a personalized payment method

With this tool you can apply a discount percentage to the total value of the cart and incentivize the purchase in cash (cash or bank transfer). 

It is important to take into account that this discount is applied at the end of the purchase and is cumulative with others that you have configured in your store .

Advantages: 

  1. All plans include this possibility
  2. You can motivate your customers to make cash payments

Limitation:

  1. It is not possible to restrict this discount for certain products in particular

Banking promotions of your gateway

This option is configured from the payment gateways (such as Mercado Pago or Todo Pago) , from where you will be able to  activate interest-free installment promotions for certain credit cards. 

Once you activate the interest-free installments,  they will be shown in your store both in detail of your products and at checkout. So your customers will know this information at any step of the purchase process!

Advantages: 

They are shown automatically if you use these gateways , you do not need to do any additional configuration

You can show these promotions on a page of your store, on your banners or in your image carousel

Applications

In addition to the configurations that you can make in your store from the Administrator, our 📱 Cloud Applications Store also has more tools that allow you to offer other benefits to your customers.

Get to know all the ones that allow you to create exclusive promotions in your store:

Product Kit 

This application allows you to offer related products within the same pack or kit,  so that your customer makes a purchase with more units, just with one click. Thus, you will be able to increase the average ticket, the conversion rate and the number of products sold in your store.

Gift in Cart 

With “Gift in cart” you have the possibility to add an additional marketing strategy for your business: the free gift. This application allows you to create promotions and gifts for your customers according to the final value of the shopping cart , so that you can increase the average ticket of your store.

TIP: Activate the promotional color

If you use any of these designs in your store: Amazon, Cube, Bahia or Idea, you can additionally configure a promotional color to highlight the benefits you offer to your customers, such as  interest-free fees, free shipping, promotions and discounts.

Bilal

Bilal Is a Blogger and an SEO professional. Co-founder of dsnews.co.uk, barlecoq.com, mywebmagazine.co.uk, I have 2 years of experience in SEO & 1 year of Successful blogging @ dsnews.co.uk. I have a passion for SEO & Blogging, Affiliate marketer & also interested to invest on profitable stocks.

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