Debunking the Latest Logo Design Process Myths That Exist Today
Did you know that logos are the most recognizable brand identifiers for consumers across the globe and in the marketing industry? Making the most of the logo design process is vital for the success of your business. It is smart marketing to come up with a brand logo design that stands out and speaks to your customers.
Unfortunately, there are some difficult myths that surround logo marketing strategy that might hold you back from maximizing the logo design process. Luckily, you’re in the right place to learn the truth behind those pesky logo design myths.
Continue reading this article to learn the truth about the logo marketing strategy that will help you grow your business.
Logo Design Should Reflect What Your Company Does
One of the biggest mistakes that you can make with the logo design process is trying to make a logo that reflects what your business does or sells. Flags don’t say much about the country that they stand for, so why does a logo need to?
A logo is used to tell a story and make identification easy for your customers and your audience. There is a reason that royal families have royal crests that represent their name and heritage. Think of your logo as your company’s crest. Find something that stands out even if it doesn’t represent what your business does.
Logos Need a Symbol
There is another myth that a good logo needs to be a symbol. That couldn’t be further from the truth. There are classic logos like the Sony logo that include just the letters that make up the word. While a symbol is sometimes easier to pick out and identify, words can be the same.
Symbols are perfect for representing something about your company, but they aren’t a requirement when it comes to your brand logo design. Don’t go overboard trying to come up with a perfect symbol. Check out this free logo maker for help.
Logos Should Be Timeless
There are some logos that are and will always be timeless, but they weren’t designed to be that way. The Ford logo and the Nike logo are two examples that stand out as logos that are standing the test of time. The Mercedes-Benz logo is another classic logo that remains unchanged to this day.
Just because there are timeless logos doesn’t mean that they were designed to be that way. They became recognized around the world due to repetition. Once they were highly recognizable it didn’t make sense to change them. Create the logo that seems right to you. If you do it right, it might just become one of those timeless designs that will never be forgotten.
Get Started on Your Logo Design Process Today
The logo design process is one of the most exciting and fun parts of starting and running a business. It is your chance to use creativity and words to create a logo that is synonymous with your brand and your values. It is a massive key to success within the marketing industry. Don’t focus on creating a timeless logo. Focus on a logo that speaks to your customers and is recognizable.
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