If you own a retail shop, there’s one thing you need to know: your customers are lazy.
And chances are, you’re lazy when you shop too. Shoppers who must extend extra effort will often give up, keeping you from making the sales needed to make your shop a success.
That’s why you must take matters into your own hands. With the right food marketing and merchandising, you can make it easier for your customers to shop in your store—and that means it’ll be easier for them to spend money, too.
Follow this quick guide on food merchandising to start boosting your sales.
Coordinate Ingredients Thoughtfully
In retail merchandising, you must think like your shoppers. But if your shoppers are purchasing food, you must also think like a chef (or a busy parent scrambling to get a meal on the table).
Take some of the thinking work out of food shopping, and coordinate foods that work as ingredients in the same recipes. For example, display guacamole ingredients like tomatoes and cilantro next to avocados. Or put hamburger buns in the meat section near the ground beef.
That way, rushed shoppers will be likely to grab more items that they can use together when cooking.
Clearly Label Food Products
Clear labels and signage are critical in food merchandising.
Even if you think it’s obvious what an item is, a customer who has to waste time reading the fine print on a label may skip it entirely. And that means you’re losing out on potential sales.
Make it as easy as possible by clearly labeling food items. Use signs and dividers like meat case dividers that clearly state what a product is.
And be sure to clearly mark prices, including using eye-catching signage or text colors for sale prices.
Use Props for Featured Products
One of the most useful food merchandising tips doesn’t actually involve food at all. Instead, it involves props that help to display your food products.
You can often see props and decorations around the holidays. Imagine a Christmas tree made of beer cases or boxes of candy. Then, they’re decorated with ornaments and lights.
Or in the summer, draw attention to a summer food by displaying it with coolers and beach umbrellas.
These non-food items are fun and help to grab the attention of your customers.
Don’t Forget Shelf Placement
Many foods are displayed on shelves, which can look messy, predictable, and stale to experienced shoppers.
To improve your shelf displays, make sure products are always pulled out to the front of the shelves when possible. Otherwise, they may get hidden.
Keep space between products, which makes products appear more desirable to customers.
When possible, try to alternate colors of items and packaging as well. This increases visual interest, preventing shoppers from getting fatigued looking at the same items repeated.
Finally, think carefully about where you place products. The top shelves are typically thought to have higher-priced items, cheaper items are on the bottom, and popular necessities are placed in the middle shelves.
Food Merchandising That Promises You Won’t Go Hungry
To make sure your food shop or market succeeds, you need to know the basics of food merchandising.
Use these tips in our quick guide to improve your food product displays and marketing. Then, you can please your customers and hit your sales goals each and every time.
For more business advice and tips, read our latest business articles!