Are you tired of falling behind each holiday season while your competitors thrive? Ready to turn the tables this year?
Then you’re in the right place. Today, we’re going to show you exactly how to get more business this holiday season.
And don’t worry. We’re not going to make a bunch of empty promises for you to risk your business on.
The following 6 strategies are tried and true techniques that are as simple as they are effective. Ready to learn more? Then, before you plan your holiday marketing strategy, read these tips first.
1. Emphasize Add-Ons
Here’s something ironic about the holidays. All year long, retailers strongly emphasize cross-selling to increase sales. But during the holidays, employees feel too busy and rushed to suggest add-ons to every single customer.
This is ridiculously backwards, for two reasons. One: with all the extra customers flooding your store, the holidays are the most important time to strive for add-ons. The add-ons you get in this one shopping season can make up for a whole year of missed sales goals.
Secondly, Christmas shoppers are already expecting to spend more than they should on presents. And they’re too rushed to argue about add-ons, anyway. You’ll be amazed at how many you’ll sell if you simply ask.
2. Try Gift Certificates
There are a lot of customers who aren’t sure about trying out your business. But they’d try it for free, wouldn’t they?
Answer: yes, they would. That’s especially true if the gift certificate they get for Christmas has an expiration date.
Try offering gift certificates of a free product or service. Then, make sure that your staff treats anyone who uses these certificates like royalty. This is a great way to earn new, loyal customers.
3. Special Holiday Promotions For Special Customers
General holiday sales and deals are important. But, when you give your loyal customers some exclusive, extra-special holiday deals, they’ve even more reason to be loyal.
4. Personalized Emails
While you’re at it, personalize the copy of your subscriber emails. You can say things like:
- Here’s a free gift for your 1-year subscriber anniversary
- We noticed you often buy (this certain item), so here’s a free one on us
This makes loyal patrons feel super-appreciated, thus increasing their loyalty.
5. Gift Suggestions
Your subscriber emails should also include a gift idea list for “everyone in the family.” That is, you suggest gifts for Dad, Wife, Kids, etc.
6. Go Mobile
If your digital marketing strategy isn’t optimized for mobile users then, no offense, you’re way behind the times. It’s estimated that by the end of this year, m-commerce will account for 72.9% of all e-commerce.
With the holidays approaching, it’s imperative that you’re ready to market to this crowd as soon as possible. If you need to, hire a qualified SEO expert for help.
Use These Tips to Get More Business For the Holidays
These tips can be the key to your success, or the success of your competitors. Don’t fall behind this holiday season. Instead, get more business by following these tips.
Next, learn how to optimize the UX of your eCommerce store or become an expert in digital marketing. Find more great content like this on our Digital Marketing blog.