5 Essential SEO Metrics You Should Start Tracking Today
Did you know that 53% of trackable website traffic comes from organic searches?
When was the last time you tracked the traffic coming through your website? If you don’t track where your website traffic is coming from, you could be missing out on some essential traffic.
Read on to learn about these SEO metrics you need to track today.
1. Organic Traffic
Even if you only know the basics of SEO, you must have heard of the importance of organic traffic. The main purpose of SEO is to attract more organic traffic to your site.
However, if you’re not tracking how many organic traffic visitors you get on your site, then you have no way of knowing how effective your efforts are.
Organic traffic is an important metric because it allows you to know how many leads, visitors, and conversions you get per month.
2. Your Keyword Rankings
In the world of SEO, everything is governed by an algorithm, and it constantly changes to keep things fair. Although it might seem like a lot of work, tracking your keyword rankings will help you stay on top of any algorithm changes.
If a keyword is no longer top ranking, it could alert the algorithm and hurt your chances of getting organic leads.
Many keyword generator tools have a built-in option that allows you to track the rankings of your keywords with the click of a button.
3. Organic Conversations
The purpose of tracking organic conversations is to learn how many of these visitors are quality traffic. When you get organic clicks, it’s not enough for visitors to spend a few seconds on your site and leave. You want these visitors to result in quality interactions.
To track organic conversations by monitoring how many visitors purchase, subscribe to an email newsletter, or fill in a “contact us” form.
4. Local Visibility
If your business relies on local customers, then you need to track your local visibility.
Local visibility refers to your ranking on Google maps, how many organic leads you get, and how much local information about your business customers can find online.
If you want to increase your local visibility, a professional agency can take you to the next level. Learn more about what an SEO company can do for you.
5. Page Speed
Often businesses are too concerned about organic leads and keywords that they forget about the speed of their site. Page speed is another crucial metric to keep track of because it influences your Google rankings.
When Google crawlers go through your page and detect slow speeds, it can bump you down on the rankings. Make it a habit to track your site’s speed with one of the many page speed tools available.
Are You Ready to Track These SEO Metrics?
Now that you know about these SEO metrics you need to track, you’re ready to take control of your search engine optimization.
Remember, if you want to take your SEO game to the next level, you should measure organic traffic, keyword rankings, organic conversations, and more.
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