When you first began your journey in the business world, you might have been quickly overwhelmed at how fast the pace moves; dealing with the crazy demands of customers, and the initial struggle to establish yourself in your industry.
But don’t hang up your cape just yet. This is the nature of business, and this marks the beginning stage of growth that all business owners must endure.
Perhaps the ultimate goal of all businesses is to expand and reach multiple markets. Whether these markets are simply neighboring communities or overseas markets in complementary industries matters little. At the end of the day, your goal is to create the most exposure possible.
Growing your business today requires you to understand the digital landscape. And thankfully, you’ll have a variety of tools and solutions to help you along this path.
Here, we’ll explore a few tools you’ll need to grow your business in the digital space.
Enterprise Resource Planning (ERP)
As you probably know, running a business is a lot like keeping up with a small child. You have to nurture it and love it, but you also have to manage every aspect of its life in order for it to become successful.
In larger organizations, ERP software is like the thread that ties all of the processes together into one cohesive unit. For example, in a large business, there are multiple computers using multiple systems. Each system is unique and operates to fulfill a specific business-related task.
With ERP software, each department within a business operates its own system, but every department can be located, accessed, and data can be shared across multiple departments through only one interface.
Basically, instead of having access codes to 10 different systems and learning how to use each one independently and then sending emails, you can access each department (regardless of the program they use) without having to jump through multiple hoops.
If you’re going to be in business today, you’ll likely be using a lot of digital tools. And this is especially true if you’re running multiple departments with network connections.
The fact is, if you’re going to be running marketing programs and utilizing social media marketing as well as paid search channels, all of this needs to be configured and maintained within your network. But as Murphy’s Law is always in effect, you’ll also want to be prepared for problems to arise.
When issues arise with your network, you’ll need to be able to solve the issue quickly. And this is where you’ll need local IT services. As such, if you live in a place such as New Orleans, you’re going to want to access IT services and be able to have them on standby, in order to resolve the problems in a timely manner.
The last thing you’ll want to have is a paralyzed business, so ensure that you have IT services set up before you begin using complex software.
Social Media Marketing
Perhaps the one place all business owners start, even as a sole proprietorship, is within social media. And while this seems like a logical place to start to meet your business goals, studies have shown that greater ROI is reached when initially investing in search engine marketing, but we’ll get to that in a second.
In 2022, just about everyone is on social media. As such, you’ll also want to get in on the action and alert all of your followers to your line of products or services. In order to do this, you’ll need to set up social business profiles.
Additionally, you’ll also want to do a bit of research to help detail which social media sites are best for your business.
For example, if you have digital products for sale, sites such as Facebook and Instagram would probably fare well when you initially promote them. But you do have to keep in mind that seeing results from running promotions on social media takes time, and money. So a few promotional campaigns may be required before you’re able to see the results you’re looking for.
The main thing to remember is to try and play around with social media analytics and see which site is driving the most traffic, then ramp up your efforts to suit your goals.
Making it in business today can be a challenge. But as long as you set your sights on your goals and utilize the tools at your disposal to make attaining your goals easier, becoming successful will only be a matter of time.