There is a lot that goes into a typical web design process. The designer must ensure that it is pleasing to look at. You want to ensure that audiences can interact and engage with the website.
Next, the site must be immersive, intuitive, and functional. The aim is to provide a fantastic user experience every time.
The challenge for web designers is capturing the attention of the audience. You have less than 50 milliseconds to keep or lose them.
Web design and development have been evolving over the years. In the days gone by, there was much dependence on HTML and coding language. The final website would be image and text-heavy.
The next stage in the evolution was the incorporation of animations and graphics. The design job became more manageable with tons of software and ready-to-use templates.
And now, designers have artificial intelligence to help in the design process.
Our article explores how artificial intelligence (AI) and chatbots are revolutionizing web design.
1. Response Predictions with Chatbot Interactions
Let’s start by understanding the different types of chatbots.
Rule-based/declarative/task-oriented chatbots base their functionality on pre-set scripts. They are quite basic in their functioning. You get help with simple tasks like answering questions customers always ask.
Task-oriented chatbots help automate customer response from a set of predefined options.
Predictive/conversational/data-driven chatbots have more advanced features. They incorporate different AI technologies like machine learning (ML). Others are natural language processing (NLP) and natural language understanding (NLU).
The best AI chatbots are intelligent and can mimic or simulate human behavior. Machine learning, for example, allows them to learn customers more deeply. They look at past shopping behavior to make recommendations.
The same provides excellent insights for predicting or anticipating customer needs. It allows them to be proactive as they can provide a solution even without the customer asking. For the customer, it results in a better experience on the site.
2. Quick Analysis and Design of Websites with Machine Learning
Let’s go back to the days before artificial intelligence made its way into design. The team would sit down and come up with the website elements.
There was a need for great creativity to come up with a unique site. You can imagine the hours spent brainstorming and exploring different possibilities and outcomes.
Individual coding of the web pages did not allow for large web applications at a time.
After, came the testing stage. QA would use processes like A/B testing and audience testing for UX purposes.
The design team would then collect the feedback to know what the audience thinks. From the insights, they would get actionable points to improve the site. Without a doubt, it could be time-consuming.
Machine learning is a game-changer for web designers. AI technology allows for the interpretation of information. It drives insights from patterns of interaction, thus giving a chance for improvement.
The designer can make quick decisions on layout, design content, and brand imaging.
One of the forerunners in the use of AI in web design is Wix. The cloud-based development platform unveiled the artificial design intelligence (ADI) tool in 2016.
The software allows for the combination of design and content creation with AI. Within minutes, you can have a complete website.
AI and ML also identify and incorporate different design trends and elements. What you get is a technology that allows the website to build itself. Sounds unreal, right?
Other web builders are also deploying their tools. Squarespace, for instance, uses AI to give suggestions on templates. It bases such on your website goals.
Take the example of website content templates. Every designer understands the importance of good content. Content helps capture audiences and rank well on search engines. Yet, the process of coming up with such can be daunting, even for those with experience.
Collecting, collating, and comparing data from different sources also needs time and patience. Content templates simplify such tasks and ensure SEO for good ranking.
You don’t have to worry about coming up with the structure or flow of articles. All you need to do is download the templates and tweak them to what you desire.
3. Higher Efficiency in Design Processes
As we have shown above, building a website from scratch is tedious and time-consuming. AI platforms use automated blocks. Such allow for easy integration into the web building process.
Developers have the advantage of self-learning algorithms or AutoML for code creation. With AI, they can convert hand-written drawings into structured HTML code.
The programs can also distinguish ordered structure, route layers, and so much more. The result is higher efficiency and greater reliability in the processes.
The future of AI for web design and development is to have the technology do more of the leg work. Are we saying they may, in the end, replace the job of creatives or designers? We do not see such a situation happening.
No machine can achieve the level of creativity that humans can. Humans will be the design directors who oversee the working of the machines. Further, with automation taking over some tasks, the teams can focus on other areas.
4. Quality Assurance Testing
Quality assurance testing has also improved with the use of AI algorithms. The teams involved in the process get to avoid tedious and repetitive tasks.
Incorrect metrics result in human errors that could impact their final output. It can also be challenging to keep track of the evolving customer behavior.
AI can keep track of the changes and help adapt the design to what is current. The results of such tests are accurate because you avoid the element of human error.
5. Better Interactions with Chatbots
What do you do every time you need to search for something on the internet? You go to your preferred search engines such as Bing or Google. You type your request and then wait for the feedback. What you get is pages and pages of results.
You end up clicking on so many links to get what you want. Even if you land on a particular website, you still have to find your way through tons of information. This is especially true for eCommerce platforms. The process can be time-consuming and quite frustrating sometimes.
Website owners can make the process easier with the use of chatbots. With such, customers use conversations to look for items. You place the request to the chatbots. It can then ask for clarification or specifics to refine the search results.
The process becomes more enjoyable. The customer feels like they’re talking to a human being.
The live chat functionality improves the customer experience. The prompt conversations make customers feel like you appreciate them. With machine learning, chatbots resolve issues without needing help from human agents.
The chatbots only pass on the more difficult ones they cannot handle to the agents. For customers, never get to know that they’re talking to a machine. And, even if they did, it wouldn’t matter as long as they get a quick resolution to issues.
6. Voice and Visual Search Capabilities
Do you know why voice-activated assistants like Siri and Alexa are so popular? The answer is as simple as convenience. The only thing a user needs to do is speak out the command. Within seconds, they have the answers they need.
Visual search allows users to take pictures of an item. They then upload the image, and the AI chatbots find a match with items in stock. They provide convenience as customers don’t spend time looking for the right keywords. They also do not have the stress of going through tons of product images to find what they need.
For eCommerce owners, it provides an opportunity to showcase their entire inventory. Research shows that many websites are only able to showcase up to 30% of the entire catalog.
That leaves 70% undiscovered, yet, that is where the money could be. Visual search makes the entire catalog visible. It allows for a greater chance for higher conversions.
7. AI For Better Website Interfaces
AI and deep learning are enhancing user interfaces with varying design modules. Designers train programs to understand design principles and track website pages. They also help increase functionality and attractiveness through the simulation of ideas.
Let’s go back to Wix as an example of the use of such applications. The web builder picks out billions of combinations. They use these to create unique web interfaces that are exclusive to particular users.
It doesn’t stop there, though. The platform-trained AI software will continue to customize and learn behavior. It picks Insights on username, interaction, personal, and business performance.
The tools generate predictive reports on design programs that allow for interface customization. Designers get to save on time and costs that would go into the whole process.
Further, the outcome results in better relationships between customers and the e-commerce platforms. You will find the same applications on platforms like LinkedIn.
They now have better browsing and networking capabilities. Users even get recommendations on how to improve the profiles and so much more.
8. AI for Optimization and Recommendations
AI referral solutions can sway the purchasing behavior of customers. A look at how audiences interact with the content on the website. They collect relevant insights and provide recommendations based on such.
Take the example of Netflix. The streaming service recommends movies or TV series based on your watching history.
It starts from the very minute you log into your account. The images you see depend on what content you tend to interact with most.
Netflix uses machine learning to personalize the viewing experience. The company has seen massive returns with the use of such Technologies. Up to $1 billion in returns is from higher customer retention due to personalized recommendations. Over 80% of the views are from the program suggestions.
Companies like Adobe are using AI to enhance platform design capabilities. Intelligent features help in more effective and efficient task completion.
Adobe Sensei, for example, uses machine learning in product implementation and design. Designers get to save time while uncovering new design opportunities. The final output is an interface that is more relevant to the users.
9. Use of Data to Inform Results
One of the strongest points in favor of AI is the use of data to generate insights. Web designers now have access to such for purposes of Analytics.
They use insights from data analysis to know what kind of designs work best. They also get information on what needs improving.
AI-powered algorithms play a significant role for marketers. They can analyze competitors, business, and target user data.
They also help decipher the right conditions, context, and timing. For marketers, it provides a critical tool for proper message targeting. The data helps provide clarity on user intent and customer behavior.
Such insights help businesses determine the best offerings for individual customers. It results in greater personalization with fact-based predictions.
10. AI For Better Website Security
One primary concern for web designers and developers is website security. AI can help identify hackers by looking at the behavior of site visitors. The advantage is it can cover many data points at once.
If it detects any anomalies, you get immediate feedback. AI applications can also identify patches or areas of vulnerability. By resolving such on time, you seal any loopholes hackers can use to access the site.
Artificial intelligence is making significant changes in web designs. The sites are easy to navigate and offer tons of functionalities. And, the most crucial benefit is that the user experience is so much better.
Personalization provides solutions to specific individual needs. Incorporating technologies like voice and visual search brings convenience to customers.
AI chatbots increase interaction and engagement with conversations. Customers get prompt feedback on queries.
The bots also make recommendations by taking into consideration past shopping behavior. Web designers get help with repetitive mundane tasks that take up a lot of time. They can concentrate on other areas resulting in higher productivity.
Finally, designers can ensure better site security with AI. such software can detect suspicious behavior. You get timely alerts, allowing for quick action to resolve such issues. Customer data remains safe from hackers,